Posted April 25th, 2010 by Bob Cratchley
Search engine optimization (SEO) is one of the most commonly used terms in the web industry today. It sounds complicated but it is actually a very simple concept. It simply refers to building a website and filling it with content that is created in such a way that it is easier to find on a search engine, and then creating links to your site from other websites.
Tags: advertising, adwords, Business, google, marketing, online business, se rankings, search engine optimisation, search engine optimization, seo, website optimization, website promotion
Posted March 21st, 2010 by Laura Wimble
All businesses that rely on online shopping must understand the importance of having a well designed website, from both a usability and pure design point of view. When building an online marketing strategy it is not enough to consider only improving the visibility of your website through social media marketing or making your website number one in search engine rankings through search engine marketing strategies. There is nothing worse than succeeding in getting potential customers to your website and then losing them because of a poor usability design of the website. Many ecommerce businesses are daily losing sales as they neglect the importance of usability testing on their site. Using our experience in managing eCommerce websites along with a brief research on other potential problems that may arise, we have compiled a list of most important aspects that need to be considered. There are four main areas one needs to focus on: Shopping Cart Usability, Checkout Process, Website Navigation and Social Media Usability.
Tags: e-commerce, Internet, internet marketing, search engine marketing, search engine optimisation, social media marketing